STREET TRICKS by Phil Waggoner - Hardcover
STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical "user research" techniques that identify purchasing motivators. It's a process one wouldn't expect from a small advertising agency. It's an easy-to-read fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.